Fractional CMO & StoryBrand Coach

You're building something real.
Your marketing isn't keeping up.

You don't need another agency, another deck, or another consultant who disappears after the report. You need a senior brand partner who thinks with you — and stays.

See How We Can Work Together Who Is Sanjay?

37+

Years of Marketing Leadership

120+

Markets Built Across India

500+

Nonprofits Trained in Storytelling

12+

Founders Personally Mentored

The Real Problem

"The marketing advice is everywhere.
None of it is for a business like mine."

Scaling founders sit in a painful gap. You're past the scrappy stage. But you're not big enough to afford a full-time CMO. Agencies take briefs and execute. Consultants hand over decks and leave. And everyone tells you to "just do content" or "run ads."

Senior brand expertise costs ₹30–50L a year in-house. Most founders can't justify it — yet.

You're making expensive marketing calls without a sounding board who actually understands brand-building.

Your brand story isn't crisp. Different people say different things about what you do. It's costing you deals.

Agencies, freelancers, and junior hires mean you're spending time managing people instead of building clarity.

Sanjay Mudnaney — Mumbai

Your Guide

I left the corner office at 50.
On purpose.

I spent 37 years building brands from the inside — not advising from a distance. I've sat where you sit. I co-founded a fintech startup. I built India's first integrated marketing company with presence in 120+ markets. I ran MarComms for a global IT company.

I know what it feels like when the marketing decision is yours to make and there's no one to think it through with. That's exactly why I work the way I do — as a practitioner, not a professor.

Built large-scale campaigns for Parle, Pepsi India, and Marico

Co-founded an early Indian payments startup

Led storytelling workshops for 500+ nonprofit organisations (GuideStar India)

Published 7 books. Made 7 short films. Mentored 12+ founders.

40,000+ LinkedIn followers. Weekly newsletter: Dreamers & Storytellers.

How We Can Work Together

Three ways in. One senior partner.

Every engagement is led personally by me. No handovers. No juniors. No decks delivered and goodbye.

Start Here

Brand Narrative Sprint

Clarity in two weeks or less

Your founding story, your positioning, your core message — pinned down in a focused, intensive two-week engagement. Walk away with a brand narrative you can actually use.

Deep-dive discovery session (3–4 hours)

Competitor and positioning audit

StoryBrand-structured narrative document

Key messages for website, pitch, LinkedIn

One revision round + final call

Enquire About a Sprint

Founder Mentorship

Your senior sounding board, ongoing

An ongoing relationship built on trust and continuity. I stay with you as decisions unfold — not just when you have a crisis. Think of it as having a CMO's mind available every week, without the full-time price tag.

4 one-on-one conversations per month

WhatsApp access for moments of doubt

Brand, marketing, and communications guidance

Help choosing agencies, partners, hires

Accountability across decisions

Apply for Mentorship

Deepest Engagement

Fractional CMO

In the trenches, not on a Zoom

For organisations ready for a senior marketing leader who gets their hands dirty. I take ownership of your brand direction, marketing strategy, and team — part-time, full-commitment.

Dedicated days per week (agreed upfront)

Full marketing strategy ownership

Team leadership and vendor management

Board and investor communications

Minimum 3-month engagement

Let's Have a Conversation

How It Works

Simple. No surprises.

Step 01

You reach out

Drop me a note at sanjay@crowtales.in or use any button on this page. Tell me roughly what you're working on — no long form, no 47-question brief.

Step 02

We have a real conversation

A 45-minute call, no pitch, no slide deck. I want to understand your situation and tell you honestly whether I can help and how.

Step 03

We agree on the right engagement

Sprint, Mentorship, or Fractional CMO — we'll know which fits. I'll be direct about what I recommend and why.

Step 04

I show up

Not a team. Not a junior. Me. Personally. Every session, every deliverable, every WhatsApp message. That's the only way I work.

This Is For You If…

You're building something that matters and marketing is slowing you down.

You're personally involved in brand and marketing decisions
You feel the weight of getting this right — it's not just a campaign
You want someone senior who will tell you the truth, not tell you what you want to hear
You're ready to invest in clarity, not just execution
You value judgment shaped by decades of real experience, not theory

This Is Not For You If…

I work with a limited number of founders at a time. Being honest about fit saves us both time.

You want someone to just execute a plan, not co-create it
You're looking for the cheapest way to tick a marketing box
You expect overnight results from a brand-building engagement
You're not open to honest feedback on your current positioning

"I don't sell retainers. I solve problems. And I only take on work I can do well."

— Sanjay Mudnaney

You're building something real. Your marketing isn't keeping up.

I left the corner office at 50. On purpose.