01 / ADVISE
Marketing Mentorship
For founders who want an experienced sounding board to sharpen positioning, make better marketing decisions and focus on what matters.
Let’s discuss this →Brand strategist · Fractional CMO · Storyteller
Cut Through Noise.
I help brands find clarity, tell stories that matter and stand out. Bringing 38 years of marketing and brand-building experience to businesses and organisations working for the greater good.
A conversation about your goals is a good place to start.
THE PERSON BEHIND THE WORKA marketer by profession.
A storyteller at heart.
A storyteller at heart.
38 yearsMarketing & brand-building experience
20+ yearsEngaged with social causes and nonprofits
One beliefGood stories build understanding and trust
How I help
Experienced thinking. Practical execution. Human storytelling.
Different organisations need different kinds of support. I work selectively with founders and leadership teams, from strategic mentoring to hands-on marketing leadership.
02 / LEAD
Fractional CMO
Senior marketing leadership without a full-time appointment. Strategy, brand, go-to-market planning, team direction and accountability.
Let’s discuss this →03 / BUILD
Integrated Marketing
Brand strategy, content, digital marketing, films and storytelling delivered with an experienced on-demand creative and execution team.
Let’s discuss this →INTRODUCING · IMPACT WOVEN
Good causes deserve great marketing.
Professional marketing expertise, devoted to organisations doing good.
My next chapter
Where experience meets purpose.
More than two decades ago, I co-founded the Mastek Foundation to help connect people who wanted to give with organisations doing meaningful work.
That journey led me to inspiring social leaders, storytelling-for-fundraising workshops with GuideStar India, films about India's unsung heroes, and three years leading marketing communications for Sankara Eye Foundation USA.
Today, I'm bringing my 38 years of for-profit marketing and brand-building experience into the social sector through Impact Woven—helping nonprofits, foundations and CSR teams build trust, tell meaningful stories and inspire support.
Discover Impact Woven ↗Discuss a nonprofit or CSR projectA little about me
Not just a career. A lifetime of curiosity.
“I believe the most powerful marketing begins with understanding people.”
I've spent nearly four decades across corporate leadership, entrepreneurship, integrated marketing, brand strategy and communications. I've built marketing teams, worked with growing businesses and co-founded ventures.
But the thread that connects it all is storytelling: helping people find clarity, discover what matters and communicate it in ways that resonate.
At 61, I remain a student of life. I'm a writer, author, songwriter, filmmaker and cyclist. I believe in curiosity, conscious living, freedom and using what we've learned to contribute to something larger than ourselves.
My work today brings those worlds together: helping businesses grow with clarity, and helping good causes earn the visibility and trust they deserve.
Kind words
What people I've worked with say.
“Sanjay is a great brand strategist with the ability to help you get your story heard.”Sam Singh · Shipley
“You cannot regret engaging Sanjay in his capacities of storyteller, brand builder and marketing alchemist.”Nithya Shanti
“For a founder, it is always overwhelming ... With Sanjay, my confidence and comfort levels have immensely improved.”Rakesh Jain · All Things D2C
Beyond marketing
Stories are how I make sense of the world.
I write, make films, compose songs and host conversations about reinvention, purpose and creative living. These aren't separate from my work—they shape how I listen, think and connect.
Books & writingFilms & storytellingOriginal musicThe Second Act podcastConscious living
A PERSONAL PHILOSOPHY
Stay curious.
Keep creating.
Give back.
And make room for the stories still waiting to be told.
LET’S CONNECT
Have a challenge worth solving?
Whether you need strategic marketing leadership, a stronger brand story or communications that inspire support, tell me what you’re working on.
I work selectively with businesses, founders, nonprofits and CSR teams.